Retail Branding Heading
Building a brand means building bridges.

It is just another message if it doesn’t link with your customer & staff at both an emotional & intellectual level.

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Cotton Ginny
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Embracing all constituencies & connecting with a spirit of ‘community’ is at the heart of building
a successful retail brand.

Creating a media “buzz” that resonates with customers and staff alike is important for keeping
your brand timely and relevant.